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Popupshop, (also mentioned in my A/W 2015 edit) is a Copenhagen based brand founded in 2007. So not entirely 'new' on the block but I certainly had not heard of this delightful sustainable brand  then until years ago.

The aim of this brand is to produce affordable basics for kids and they have over the years broadened their collection to bedlinen and womenswear.

All their products are produced with the purpose of minimizing environmental impact through all production stages.

Certified by GOTS, with cotton grown/spun and garments made in Turkey, according to fair-trade standards, and the 'Peterson Control Union Group'. The latter certifies that everything from raw material/harvesting/processing/manufacturing and the use of dyes, is done in a sustainable way.

I personally really like their 'loud' animal prints , they scream fun and yet keep things curtail.

My daughter and I both love the bear dress it is so easy to combine with anything really, and that is exactly what you want from your kids' clothes. 

The fabric is indeed sensationally soft as the brand promises and washes well on 30 degrees. There is also no need to iron, which makes this an exceptional brand in my opinion.

See the rest of Popupshop's collection on their website.

All images by Daniela Bovolenta.

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